Affiliate Marketing with Google AdWords
June 29, 2005 by Christoph
Filed under Internet Marketing
One of the best kept secrets in today’s affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.
In Affiliate Marketing you are promoting 3rd party products and in return you earn a share of a sale generated from your marketing efforts. We all have seen those little Amazon.com banners on different websites. These would be a very simple form of affiliate marketing. More sophisticated versions are complete stores build around Amazon.com or based on data feeds from other vendors. In some cases the affiliate has to build his own website and store – in others there are white label website templates or pages available for the affiliate to work with. Only when it comes to the actual sale the customer is redirected to the 3rd party vendor who carries the actual product.
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Niches – The Path to More Profits
June 22, 2005 by Christoph
Filed under Internet Marketing
Hey, as business owners we CAN’T be all things for all customers. I mean it would be fantastic if we could, however, you just can’t meet the needs and wants of everyone, you would run yourself ragged trying
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BUT … that doesn’t mean you throw your hands up in dispair and give up ;o) Stick with me for a few minutes and we’ll go over a few ideas that come to mind and see if they get your creative juices flowing.
Firstly, what the heck is a “Niche” anyway?? I mean I am sure you have seen the word flying around the Internet and a lot more lately. You’ve seen newsletter articles and email letters from some of the top guru’s now sprouting “Niche” as the new “catch” word of the time.
The term is NOT NEW. Basically a “niche” is finding a specific target market and catering to their specific wants and needs.
Ummm let me give you an example…
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5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
June 22, 2005 by Christoph
Filed under Internet Marketing
The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the opportunity of taking our business to the global level.
How powerful is that!!
While everyone is focusing on their “eBusiness” they are missing the potential that exists in using off line marketing approaches to boost their online marketing efforts.
Here are five things you can do to heat up your efforts.
Articles
Actually if you are already using Articles as a marketing tactic for your on line marketing efforts, use the same articles for off line publications as well. Publishers regardless of the fact they are on or off line are ALL looking for good, valuable content.
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11 Quick Tips To Drive More Return Traffic To Your Business Website
June 3, 2005 by Christoph
Filed under Internet Marketing
Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales.
1. Build a solid business foundation before starting. Create a business plan (this should be document revisited every quarter), marketing plan, client profile, and a site map for your web site.
2. Be very consistent. Brand your company and stick to it.
3. Create acceptable and easy to understand policies the build trust: Customer Service, Code of Ethics and a Privacy Policy.
4. Network locally to bring people to your site. Start with the local chamber of commerce as an example.
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