Search Engine Optimization Ingredients: Writing for Search Engines

Search engine optimization involves many tasks. Some of the most important things are: link building, good copy writing, researching the competition, and website optimization.

Today we want to concentrate on copy writing for search engines. Writing for search engines is slightly different from writing sales copy. Sales copy is written with the visitor in mind. Writing for search engines is done with SERPS in mind. Writing for search engines means to optimize the website content so that search engines can easily identify the main keywords and key phrases a webmaster wants to be ranking for. Maybe you have heard of keyword density before. Keyword density means that your content is filled with specific keywords in a way that even if your article is about refrigerators, you can still rank for microwave ovens for the very same page. Of course this would be pretty extreme and kinda stupid to do. Usually you would want to write for the user or visitor of your website and hopefully the search engines at the same time.

Here are some important things to keep in mind when writing for search engines. Don’t over-do it. Too many keywords (keyword stuffing) will not get you to the top of the search engine listings. Be considerate when filling text with keywords. Pick your keywords you want to rank for upfront. This will make it much easier to write the content. Pick related keywords or phrases as well as it helps to smoothen out the edges. Structure your text properly. Make use of se-friendly HTML features like the H1 tag, bold text, italic text, bullet points, and good inter-linking your pages. Keywords should be included every 3-4 sentences to make sure the overall topic of your article is defined. If your article goes beyond 750 words, consider splitting the article into 2 pages.

Select your keywords and create a list of importance. Many well-known tools can help you to find out which keyword is searched for most often. Those can often be the keywords to concentrate on. However, those are most likely the keywords that will have the most competition. Now pick less popular keywords and combine them into sentences with the extreme popular keywords. Surround your good keywords with each other. This will definitely help search engines to pick up on both (popular and less popular) keywords and rank the article for both. If your article is spanning two pages, inter-link by using the very popular keywords.

Conclusion: Writing for search engines can be an art. You can easily mess up by using the wrong keywords in sentences with the important, popular keywords. Make sure your article still appeals to humans. The larger search engines are known to use human editors to decide on rankings in certain areas. If you can write for humans and still please the search engines, you got a winner no matter the topic you are writing about.

How to find websites to buy links?

Hey, didn’t you know link buying is well liked within the GooglePlex? So, why are you reading this posting? Well, sometimes it is just necessary to advertise your website and what better way to do this is by buying strategic links to your website. You can use Yahoo’s link search tool to find where your competitors are having links pointing to their website. From those results search for keywords like “Sponsors, Partners, Contributors, sponsored, Partner Sites, Blogroll, etc”. You should easily find a few websites containing those or similar keywords. All you need to find out now is how to get your link onto the same website. 

You have to find out if the website in question sells links directly or if there is some sort of a link broker involved. If it is Text-Link-Ads.com I would stop wasting time and directly contact the website owner or manager. Google does not like Text-Link-Ads (TLA) and using them for SEO purposes is a big mistake. However, if the website owner is using TLA it should be easy to directly buy link ads from him/her. First search the TLA market place to find out how much the website owner charges. Keep in mind that TLA takes a 50% cut and that you should be easily offer to buy direct links for somewhere in the middle between asking price and what the website owner will actually earn (50%). 

Now contact the owner of the website and inquire about buying text links from him/her. A good way of starting a dialogue is to ask if sponsored links are to be purchased through a broker or directly from the website owner. Here it becomes a little tricky, because you do not want to be referred to Text-Link-Ads. Make your inquiry sound that you are looking for long-term commitments (eventually permanent). Take it from here and ‘wave’ with some dollar bills in your hand to show the bait.  

If the owner uses a different text link broker, find out who it is. If you really would have to deal with TLA or other ‘public’ link traders, move on. But if you get referred to real text link broker that does SEO, go ahead and get in touch. It never hurts to find pros in this business that you eventually can hire for your own benefit. So, depending on who you will have to deal with, see if it can be of benefit for you. 

I always refer to buying text links as buying advertising because that’s what it is. I don’t buy links for Google Page Rank, but if it comes with it – hey, why not. Google created this beast called “Google Page Rank” and now they have difficulties to keep it under control. 

Welcome to Seoker.com

We’re not fully ready for business yet, but we are getting close. I am putting the final touch on design and layout. I am still in need of adding more information about our services and products, but we’re getting there. Anyway, even though this website is new, we are well-experienced from our other online business ventures. Our parent company (Net Services USA, LLC) is successfully operating since April 2002 and our overall Internet business experience goes back into the 1990’s.

SEO has become more important over the years. We have done in-house SEO for a while and seen all different shades of SEO. We are a white-hat SEO company, but to learn and to be able to provide the best services we have experimented and looked at Gray-Hat SEO and Black Hat SEO as well. However, those excursions on the darker side did not fill us with satisfaction. That kind of SEO is not what gives us that kind of pleasure and success that White Hat SEO does. It’s nothing illegal or so, but business success is something long-term in our opinion. Like so many dot com businesses that failed because they did not have a business model and were only hoping for the next successful IPO, the same way Gray Hat or Black Hat SEO looks to us. Short-term success, but it is not building a business. It is not targeted at long-term success in our Opinion.

With that in mind and with quite some experience under our belt we decided to expand our business in SEO related services. White Hat SEO that is. As a result we are offering content writing services to busy webmasters. Webmasters can concentrate best on what they can do best while our experienced authors will write unique and high quality content. In addition to that this SEO Blog will provide news updates on search engine marketing, SEO, and Internet Marketing.