Hey, didn’t you know link buying is well liked within the GooglePlex? So, why are you reading this posting? Well, sometimes it is just necessary to advertise your website and what better way to do this is by buying strategic links to your website. You can use Yahoo’s link search tool to find where your competitors are having links pointing to their website. From those results search for keywords like “Sponsors, Partners, Contributors, sponsored, Partner Sites, Blogroll, etc”. You should easily find a few websites containing those or similar keywords. All you need to find out now is how to get your link onto the same website.
You have to find out if the website in question sells links directly or if there is some sort of a link broker involved. If it is Text-Link-Ads.com I would stop wasting time and directly contact the website owner or manager. Google does not like Text-Link-Ads (TLA) and using them for SEO purposes is a big mistake. However, if the website owner is using TLA it should be easy to directly buy link ads from him/her. First search the TLA market place to find out how much the website owner charges. Keep in mind that TLA takes a 50% cut and that you should be easily offer to buy direct links for somewhere in the middle between asking price and what the website owner will actually earn (50%).
Now contact the owner of the website and inquire about buying text links from him/her. A good way of starting a dialogue is to ask if sponsored links are to be purchased through a broker or directly from the website owner. Here it becomes a little tricky, because you do not want to be referred to Text-Link-Ads. Make your inquiry sound that you are looking for long-term commitments (eventually permanent). Take it from here and ‘wave’ with some dollar bills in your hand to show the bait.
If the owner uses a different text link broker, find out who it is. If you really would have to deal with TLA or other ‘public’ link traders, move on. But if you get referred to real text link broker that does SEO, go ahead and get in touch. It never hurts to find pros in this business that you eventually can hire for your own benefit. So, depending on who you will have to deal with, see if it can be of benefit for you.
I always refer to buying text links as buying advertising because that’s what it is. I don’t buy links for Google Page Rank, but if it comes with it – hey, why not. Google created this beast called “Google Page Rank” and now they have difficulties to keep it under control.
Related posts: