I spend quite some time and money researching and buying PPC related products in the last 2 weeks. I think have some good tools at hand now and it is time to record some of my impressions. The first product I am talking about is SpeedPPC. SpeedPPC is a software that helps you to post keywords and campaigns to Google Adwords and MSN. There are many tools out there that do a similar job, but I found that SpeedPPC is one of the better ones. The price tag is difficult to swallow, but I bit the bullet and if necessary to exercise the money back guarantee. That is one thing I will not have to do. The software has helped me to improve my quality score ratings dramatically and it saved me hours and hours of time already that I wasted afterwards on building non-converting landing pages.
Here is a screenshot of the start screen with one of my campaigns (certain pieces covered to protect the innocent 
).
On this screen you enter your keywords, campaign name, URL (including link variables) and decide on a couple of other pieces that help you customize a PPC campaign. The next screenshot shows the ad window.
Here you write your ad copy (up to 6 ads. And that is pretty much it. All the magic happens when you push the “Update Output” button at the bottom. The output is then compiled and ready to be copied into your Google Adwords Editor – ready to be uploaded. You might say “Wow, you paid almost $500.00 for this?!” and you are right – that is the official price tag. But guess what – once you log into your Google Adwords account and see the hundreds of ad groups perfectly sorted and readily configured you know that you got a winner in your hands. Try to do that manually. It would take you hours. Even if you would use Microsoft Excel, it would still take 4 or 5 times as much time to come up with the same results.
Now it gets better. SpeedPPC comes with the option to pass keyword variables along with the URL to your landing page. You can just use the main keyword or an add-on keyword (example: cheap, low cost, discount, coupon, free, etc.) or you can use a combination of main keywords with the substitute keywords. With a small change on your landing page you can dynamically inject those keywords into your page and therefore score very high quality scores. SpeedPPC also allows to do the same with your ads and to embedd these variables into your ad copy for even better targeting. With the help of SpeedPPC I have been able to achieve quality scores that set the minimum bid as low as $0.03 for keywords. That’s the lowest I have ever had. So, SpeedPPC certainly filled a gap for me. I know there are a lot of fake reviews for SpeedPPC out there – this is not one of those. I own the software and are willing to build 2 or 3 campaigns for someone who is willing to give me a decent link back – just post a comment and I will contact you. Everything will be treated confidential of course. I will provide another review a few months down the road with more experience under my belt.
If you are interested in visiting the SpeedPPC website – please click here SpeedPPC
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Have you used SPeedPPC for the Google content network at all? Just wondering where it works best.