Back to the Future

by Christoph on February 27, 2008

Many moons ago I had built a health related website, but then lost interest in that topic for a while and did not touch the site in ages. When I upgraded the server that is hosting the website to PHP5 I had to make changes to the site due to problem with PHP5. For whatever reason that motivated me to put a little more work into the site and I finally got around to start working on it again this week. I updated the design to give it a fresh look and also installed a new ad server to place some ads on the site. Last night I was done with that and even found some time to add more content to the website.

After sleeping a night over this one I checked the website again and are very happy with the results. I think I will dedicate another 2 or 3 nights now to add additional content. Loaded with new content I will then probably go and see if I can get some additional inbound links to the site going to get a little more traffic. Me not working on the website has not really helped in getting more traffic, so that is something I want to look at to improve.

Anyway – I do have a few of these sites sitting around. I build them when I had high interest in the topic and let them slide when the interest cooled down. These are not my core websites that make most of the money and so it is kind of easy to not feel guilty about it. On the other side it is a waste as I might have some good money makers sitting there at my hand, but just don’t push them hard enough. Since SEO has become more difficult over the last 12-18 months it is good to have these established websites sitting there. They were all created and seo’d before Google and the others changed the rules and as you probably know – aged domains just work out better naturally. It almost feels like back to the future – going back to something you have been before and change it and almost instantly see the results take affect.

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