Review Adword Accelerator

Every once in a while I review the tools I am using and eventually search for newer and better ones. I have been using Affiliate Elite since November, but seemed to run more in issues that I was competing with other affiliate elite owners getting the same canned data from the “Mother ship” (Brad Cullen’s servers). The tool can only be as good as the base data provided and it can only provide you with an advantage if the number of users is kept to a limited number as otherwise every affiliate marketer will step on each other’s toes.

I discovered a tool called Adwords Accelerator and watched the videos on their homepage. Adwords Accelerator is more keyword related and less affiliate marketing heavy compared to Affiliate Elite. It’s geared towards the Adwords user and allows to do extensive keyword research. It also comes with some great features I had not seen before. As an example it allows you to see how many people are bidding on certain keywords AND it separates out which one of the 3 Google Adwords match types they use. In addition to that you can also see the ad text the competitors are using and which keywords are particular popular among advertisers. There is a lot of data you can gather within a few minutes that allow you to pick keywords with less competition and to use ad text similar to what seem to be the best converting ads (or copy them if you are a little lazy (did I say that out loud )).

Another great feature is to research keywords related to specific URLs. This allows you to review other landing pages for their keyword usage and density. A) This allows to eventually discover keywords you can use within your own Adwords campaigns or b) to adjust your own landing pages to achieve a higher quality score. If the market leader seems to be successful with using certain keywords on her landing page, why shouldn’t you be successful with the same words, too?!

We all know how important keyword-enriched Domain Names can be for the success of an Adwords PPC campaign. Adwords Accelerator allows domain name research based on your keywords and to eventually discover unused domain names. Imagine using that “killer domain name” in your display URL that contains a critical and highly searched for keyword. This can have a huge impact on your CTR and Quality Score in Adwords.

There are quite a few more features. I am still playing with the software. I installed onto my server in the basement so that I can run from different locations via Remote Desktop whenever I need to. Since I roam around inside my house I might be working off the laptop or the workstation depending on the situation. Adword Accelerator is a subscription based software. It is about 25% cheaper compared to the monthly subscription rate for Affiliate Elite and does NOT have the initial price tag associated with it that Affiliate Elite carries. I’d say that Adwords Accelerator is targeted towards the advanced PPC marketer. If you are new to PPC marketing you can get some significant benefit from the tool, too. However, the learning curve is less related to this PPC tool, but to mastering Google Adwords in general. Adwords Accelerator comes with a 30 day money back guarantee which I would see as not being used often. I have touched only the surface of this PPC tool yet, but really like it that I canceled my Affiliate Elite subscription and plan on keeping Adwords Accelerator.