Blogging Contests and Building Brand Awareness

Not too long ago a crazy blogging contest rocked the Internet World with prizes way over $14K. One of my websites donated a prize and I think it was a great way to increase brand awareness. I have been contacted several times now by other websites to sponsor additional contests, but most of the offers I declined because they were just copycats and I did not see a chance for repeat success.

One inquiry by John of dnxpert.com however looked different and so I decided to offer a cash prize to take part in this blogging contest. The website John is running this contest from is topic/industry related to my website I am using for the sponsorship and so I hope this is another great way to build brand awareness and to get some visitors of John’s website to check out my own website. John’s contest is just shy a few bucks from reaching $9,000.00 in prizes (at least at the time of this writing) and I think that you should check it out and participate because some of the prizes are a great way to get your online business efforts jumpstarted.

Building a brand should be your ultimate goal to separate yourself from the Internet crowd. The advantages are that more people will refer to your website as an authoritive source of information. This will result in extremely targeted inbound links and extremely targeted visitor/content combination – which in return can result in higher sales. Not every website is deemed to become a brand name. If your content is shitty, forget it and go back to enjoy short-term success eventually. You can mix really good content with affiliate marketing and success can be yours, but make sure your content and the website presentation are superior.