I tackled another affiliate marketing website yesterday using one of the Wordpress Revolution Themes that I purchased. Initially it looked a little daunting, but once I started working with the template it was very easy to modify the site to my needs. A total of 4 hours later I had a modified template and several pages of content on a new domain. The Wordpress installation is modified for basic SEO and there are only a few tasks left to make the website complete. I already pushed out another page of content this morning.
Once I had the basic site running last night, I setup a few PPC campaigns in Google Adwords. For one I wanted to see if Wordpress pages qualify enough to be actual landing pages for PPC campaigns. Time will tell depending on the number of clicks my ads will get to drive traffic to the site. I am also interested to see how far can you modify a standard Wordpress blog post or page so that it gets a high quality score in Google. So far I am seeing the standard $0.05 per click price and “Great” quality score. If you do PPC marketing with Google you know that this is actually not really a great quality score and it is just a matter of time before these $0.05 per click turn into 10 cents and a “good” quality score. With some keywords I was able to get a 4 cents bid minimum which gives me hope. I’ll probably separate those out and then work with the other keywords – writing new pages and ads. The offer I am promoting does not require a “normal” landing page where site navigation has been removed (at least in my opinion). We will see how this turns out.
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