I am currently at PPC Summit in Los Angeles, California. I was not sure what to expect from this event. I was hoping for maybe 10% new stuff, but at the end of the first day I have to say that the stuff I learned today is by far exceeding my expectations. Really good stuff that I will try to implement as soon as I get back home.
There were great sessions about landing page optimization and MSN Adcenter as an example. Another great session was about how to write ad copy that can help to increase the click through rates dramatically. The speaker showed a few things that were dramatic eye openers. Some people in the audience did not get it and it was way over their head, but the majority felt the same way I did – awesome stuff to try out.
I will write a little more about it in the next few days. I still have to review the first day and update my notes while the knowledge is fresh. 
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