Yeah, I am still making money from Google Adsense and after seeing what one little change did I am almost mad how much money I left at the table for years. Before I made the change described here December seemed to be on track to be a very weak month for me. December is always weak for my Adsense income, but with the economy in the toilet it was on track to be the worst December on record for my Adsense monies.
Well, fast forward and I can say that the change I made by replacing one 728×90 Adsense unit with Two 336×280 units has increased my daily income from that one website by 40% on average. As a matter of fact December might be outperforming any other month of 2008 with income from Google Adsense.
Many webmasters and affiliates always talk bad about Google Adsense and in some ways those negative aspects are true. However, Google Adsense has a place in a solid business plan as long as you do not make it your main source of income. 1.5-2 years ago Adsense was good for about 80% of my income from my business at one point. I am still making similar dollar amounts like back then from Adsense, but Google Adsense now does only account for maybe 40% of my overall online income. It was my goal for 2008 to reduce my dependency from Adsense income and that is also my goal for 2009. Income from Affiliate Marketing has increased accordingly and my business could now fully survive if Adsense would go away (for whatever reason). Sure, it would hurt initially, but the dependency is gone.
My Adsense income is helpful as it provides me with funds to expand my affiliate marketing efforts. I can spend money where I need it to grow my business without taking on debt or cutting into my cash flow and cash reserve.
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