I reviewed my list of websites and domains that I have and found several that were overlapping or where the initial reason I had published the website changed over time and that it would be better to operate under a different brand name. I came up with a list of domain names and websites and then started matching them together. I see great advantage in this step as it allows me to combine forces of 2 websites into one.
As an example I had started a weight loss related website 2 years ago, but it limited me know to a single weight loss program. While it worked great for 1.5 years, the last 6 months have been horrible with no more conversions. I have a second site in that niche that is more generic in naming and branding and allows me to promote more products. One WordPress installation and a few 301 permanent redirects later the newer, more generic site hosts an exact copy of the older weight loss website. The 301 redirect makes sure Google will not punish me for duplicate content and it will redirect visitors to the same content just on the new domain name. The new domain name will gain some trust (to a small degree) and should rank soon similiar to the old website.
In the long run it should help combining 2 sites into one as my workload will be less and I can be more productive. It should also help in regards to income and that is not a bad thing during these days. 
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