For the last few days I am being frustrated by the inability of Yahoo YSM to provide proper reporting. Reporting is running by 24-36 hours. It is almost impossible to do PPC campaign tuning without losing a lot of money. This really sucks and I wonder if it is just me or if more people are having the same problem at the moment. I do have a ticket open with Yahoo’s support, but they have not been very helpful.
We wanted to let you know that we are currently experiencing a reporting delay in accounts when trying to view traffic. The information in your account appears to have been last updated on 4/9/09 at 10:15 AM MDT. This is why it appears that your account is not running but we assure you that your ads are still displaying. There is no current estimated time that this issue will get resolved. We sincerely appreciate your patience while we work on this.
I might have to stop my campaigns with Yahoo and spend my money somewhere else. If I would be Yahoo and this is one of the few areas where the company makes money, I would not sit there and provide stupid replies to paying customers like the one shown above. At the time when their response came in my account was about 26 hours behind.
Maybe it is not a problem, but a feature (to increase Yahoo profits by making it harder for advertisers to fine-tune their campaings and to spend less …)?!
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Hi Christoph,
I am also facing the yahoo reporting issue. I too opened the support ticket and got the same response saying that there is a delay in reporting system.
I am having a horrible time with this myself. Conversion reporting seems to be at a standstill almost. SInce 04/09/09 my adgroups appear to be performing horribly. What’s worse, my rep is out of town but someone assured me it would be resolved soon. However, it looks to be still occuring.