Heard about a Google slap or Google Adwords accounts being closed and users banned? The going is definitely getting a little tougher these days. Many smaller Adwords advertisers have difficulties staying up to date. They do not necessarily have the skills and the experience to respond properly to a Google slap. So, what do you need to succeed on Google Adwords?
- Get your website indexed
- Provide a great customer experience
- Provide great and unique content
- Have your ad match the landing page
- Have the product that you are advertising correctly on your landing page
- Ad keywords should be on your landing page (I personally would recommend not to use dynamic keyword insertion)
- No cloaking, everything needs to be white hat
- Add value so that your website is a win situation for the consumer before sending her off to the merchant
- Don’t do something that would embarrass you if it would make the front page of tomorrow’s newspaper
You will also need to look at your Google Adwords account. Structure it properly. Use no more than 5 keywords per ad group as otherwise your quality score will suffer. Sometimes it is necessary to have a single keyword per ad group in place. Over-bid in the beginning and once your quality score gets better you can start lowering your bids.
Sure, you can make a lot of money with questionable products, but if you are building a business for the long-term, promote products you can recommend to friends and family without feeling bad and shady afterwards. Google thinks the same way in regards how business is being done. Those users that had their accounts disabled often ran campaigns for shady products (rebill’s, Goverment Grants, etc.).
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