I started doing more stuff with videos lately. I still have a lot to learn, but my idea is to use videos to better sell products as well as an addon feature to build trust. A website can only go so far in regards to trust. However, with a video where you see a live person explaining items or issues I think a website can gain trust and go past the competitors who do not offer the same feature. This can be a significant advantage.
I made a few investments and still have to shell out another $299 to buy Camtasia. However, so far I bought a license to the Pinnacle Studio software ($129) for video editing as well as I bought a sound file ($14.95) that I am going to use (already using it) in my videos. It’s a 30 second music clip that is energetic and neutral at the same time – meaning, I can use this music clip for many videos to come.
The most difficult part was the first video. Now that have the intro section and the end section ready, all I need to do is to record the actual video. This is definitely a challenge, but my second video turned out to be better than the first one (at least in my opinion). Recording the video and editing it and fitting into the the video framework that I made yesterday was about an hour to 75 minutes. I am sure as time goes by that I will be able to streamline this for sure. I think video content is important as more and moe people expect this on websites or see it as an advantage compared to websites that do not have it. I can also submit the videos to video directories and gain a little bit of SEO value from it. For now I am just using Youtube.com to host the videos. In the long run I want to host them myself, but I have yet to figure it out how to do it. If you know by chance how to do this in a way that the visitor only clicks the play button – let me know. Maybe I even find time to make a video blog post for this website here, but I am not sure yet. I want to concentrate with this for now on my money making websites.
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